Season 1 · Episode 1

Gruen Planet: Overseas Owned Beer

On the very first episode of Planet, we unpick the messaging around: the only leader on Earth more besieged than Gaddafi ... our Prime Minister, Julia Gillard. Is there any hope for the PM? How would our Gruen communication specialists reposition her? Will an appearance on Junior Masterchef help? Or is she a Dead Woman Walking? SABMiller’s $12.3 billion purchase of Fosters. How do you sell Aussie beers that are no longer Aussie? How do you manage the public and media blacklash? Do brands really need to worry about patriotism? THE PITCH. In Grand Final week for the NRL and AFL, with the atrocities of mad Monday just around the corner, we’ve asked our agencies to come up with a campaign to convince Australians that we should stop expecting our footballers to be role models. Blackbocks (Adelaide) Vs Cooch (Perth).