The Music Biz: Marketing Meat Loaf

Aired 1995-06-12

The repackaging of Meat Loaf is one of the success stories in the 35 billion dollar global music industry, returning him to the top of the charts after years of being down on his luck. Who made it happen? How much of a record's success has to do with the music, and how much is attributable to marketing?

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The Music Biz: Marketing Meat Loaf

The Deal

The Song

The Image

Marketing Meat Loaf

The Performance

Corporate Rock