Season 4 · Episode 3

RISING: Automotive Revolution from Kyoto: EV Venture - Hiroyasu Koma

Kyoto is a long-established center of craft excellence. Hiroyasu Koma's 30-person start-up firm brought that power together to make a high-performance electric sports car. Unlike in the case of gasoline cars, parts for electric cars can be sourced from outside the insular supplier networks that serve major car makers, so even small start-ups can make cars. Koma sells the technology in completed cars to other companies, a feature of his business model where various firms share development costs.